Technology
The Next Web Interface Is More Personal and Context-Aware
Interfaces are beginning to adapt to intent, history and task context instead of showing every user the same static experience.
Platforms, products and digital culture
Clear reporting on the products, platforms and shifts changing how technology is built and used.
Interfaces are beginning to adapt to intent, history and task context instead of showing every user the same static experience.
Search is shifting from matching keywords to helping users finish a task.